The Art of Sales Copywriting — Persuasion, Power Words & Techniques

An in-depth guide to writing sales copy that persuades — covering persuasion principles, power words, testing methods, and platform-specific techniques.

Good copywriting isn't about being clever — it's about being clear, specific, and persuasive at the right moment. This guide covers the full spectrum of sales copywriting, from the psychology behind persuasion to the exact words and frameworks you can use today.

What's Inside

Principles of persuasion — understand reciprocity, commitment, anchoring, and contrast — and how to apply them in copy.
Power words by category — emotional, sensory, urgency, exclusivity, and trust-building words with usage tips for each.
Copywriting techniques — addressing objections, using contrast and comparison, maintaining consistency and coherence across touchpoints.
Brand differentiation — how to write copy that sets your product apart in a crowded market.
Platform-specific copywriting — adapt your writing for websites, emails, social media, and ads.
Testing and optimization — A/B testing, multivariate testing, goal setting, analyzing results, and avoiding common mistakes.
Ethical persuasion — how to be persuasive without being manipulative.

Who This Is For

Entrepreneurs and creators who write their own product descriptions, emails, and ads. Small business owners who want to improve conversion rates without hiring a copywriter. Anyone who wants a structured reference guide for writing sales copy across different channels.

What You Get

Instant digital download — access immediately after purchase.
Comprehensive eBook with persuasion frameworks, power word lists, and testing methods.
Master Resell Rights included — resell this product as your own and keep 100% of the profit.

Save With the Bundle

This product is included in Content & Copywriting Toolkit — 4 marketing writing guides in one bundle. View the bundle and save $45.97 →